You add the events to your Google Calendar, but there seems to be no way to add those events into a Mailchimp campaign without manually copying and pasting all the details.  Wouldn’t it be nice to automatically add in the events inside your newsletter with a couple of clicks?

Event Calendar Newsletter and Simple Calendar – Google Calendar plugin for WordPress to the rescue!

Get Events Calendar Newsletter

Turn your Event Calendars into Email Newsletters! Easy (and accurately) share your events by email.

Install Simple Calendar (Google Calendar events)

Log into your WordPress site, then go to Plugins > Add New and search for Simple Calendar (If you need a WordPress site, WPEngine can help [Sponsored]):




Install and activate the plugin.  Then, go to Calendars > Add New:


Calendars > Add New


Enter a title for your new calendar or Mailchimp Google calendar, then scroll down to Calendar Settings and click Google Calendar:




Click on the “Detailed Instructions” links on how to make your calendar public and how to get the required Google Calendar ID. Then click Publish to save the calendar.

If you are using the free version of Simple Calendar you’ll also be prompted to add a Google API key.  Just click the link and follow the instructions to set that up. Note that in the current version of the plugin you can’t restrict the API key by your website address (or “HTTP referrers”), you would need to restrict by IP address instead or select None to leave the API key open (not recommended).

Install and Configure Event Calendar Newsletter Pro

In only a couple of minutes, you’ll be able to add your events to your newsletter!

Get Events Calendar Newsletter

Turn your Event Calendars into Email Newsletters! Easy (and accurately) share your events by email.

After getting a copy of Event Calendar Newsletter (note you’ll need the Pro version for automatic integration with Mailchimp — with free it’s manual!), install and activate the plugin.  You can then click Event Calendar Newsletter and you’ll see Simple Calendar as an option:


event calendar newsletter displays simple calendar option

Scroll down to the area where you can edit what parts you want to include in the newsletter, such as the title, start date/time, a link to the Google Calendar event, and others. If you have the pro version you can even specify the Mailchimp calendar(s) you want to include events from:

Select what calendar(s) to use

Either edit, do Mailchimp calendar integration, or leave as-is, then just click the button to generate the events:


If you have the pro version of Event Calendar Newsletter, you can save this as a template. This will allow you to quickly fetch the details of the events again and allow you to embed calendar in Mailchimp automatically:


Now click Saved Templates under Event Calendar Newsletter, and copy the Mailchimp merge codes:


Lastly, go to your Mailchimp account (free for 2000 subscribers if you don’t have one already) and create a new campaign.  Inside a text block, paste the merge codes you just copied, then go to Preview & Test to see the results:


mailchimp preview events

That’s just the free version! With Events Calendar Pro you can use Mailchimp’s RSS campaigns to automatically send a dynamic list of events whenever you publish a new event:

Screenshot showing an automatically generated event calendar newsletter in Mailchimp

Get Events Calendar Newsletter

Turn your Event Calendars into Email Newsletters! Easy (and accurately) share your events by email.

All set!  No more manually copying and pasting events from your Google Calendar into your Mailchimp newsletter when you can embed Google calendar in Mailchimp. You can grab your copy of the Event Calendar Newsletter to save you time and effort creating your newsletters.

Don’t use Mailchimp?  There are several other mailing programs supported, or a quick copy/paste will get them into your newsletter software.

Published by Brian Hogg